This is so you don’t end up with duplicates or multiple versions of one image. Ultimately, the best case scenario for your website is that you optimize your images before you upload them. Optimize Your Images Before Uploading to WordPress This reduces your media file sizes, and can have a significant impact on your site’s speed overall. In other words, optimizing means you are getting the best quality you can out of the least pixels and bytes. The number of bytes used to encode each image pixel.Image optimization is really about improving two things: There are many factors that influence your PageRank, and images fall under the “Usability of web pages” category. This means that how fast or slow your page loads will dictate, to some extent, how well it ranks in search results. It’s also worth noting that site speed is a Google ranking factor. Consequently, it’s important to optimize the images you upload to your site. While there are multiple factors that can slow down your site, images and media files take up a hefty 63 percent of bandwidth on modern websites. In fact, pages that take five seconds or more to load see on average a 90 percent increase in the probability of a user bouncing (leaving after only viewing a single page). However, they can also be one of the main causes of slow page loading times.Ī slow website is a problem, because it can drive users away. Images are a valuable and important piece of any content strategy. Optimize Your WordPress Website with WP Engine Why You Should Be Optimizing Your Images for WordPress
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